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W Group is a management holding with a diversified portfolio managing and investing in DOOH Media & Technology:

Our Vision is to exceed global standards in OOH Media Technology by leading the digital transformation in the region through rejuvenating today’s classical methods.

Our Mission is to provide our clients with a holistic range of innovative tools & services to maximize their reach for greater business impact, reinforcing our market positioning as the region’s leading tech company in DOOH media.

Digital OOH is an Experience

As the UAE emerges into the Global Hi-Tech World, W Group’s entities, Hypermedia and DigitAll working synergistically, will equally position the group as the leading tech hub in Digital Out-Of-Home Media.

HABIB WEHBI
Chairman & CEO

W Group Journey

Great things start small! From ushering in in-store trolley branding in 1999 to become the leading OOH technology company in the region.

If there is one thing we know about W Group, it is that they are focused on growth. One of the driving forces that kick-started W Group’s journey of success throughout the past years is one of its entities Hypermedia which revolutionized the digital out-of-home (OOH) industry in the UAE through the combination of powerful technologically led media and strategic locations.

The Council

W Group has always been about people.
Our team thrives in a culture that celebrates diversity.

Ghada El-Kari

Chief Marketing Officer

With more than 25 years in Marketing and Communication field, Ghada’s career spanned between advertising agency life to luxury global brands from the client’s side. Ghada joined the Group in 2018 where she has been leveraging her deep regional understanding of what brands are looking for from authentic brand engagement and brand elevation along with her many years of “must-have experiences” crafted for what could arguably be considered some of the world’s most discerning customers.

Philip Matta

Group COO

Philip accumulated more than 25 years of experience in advertising and OOH. Philip was the first to launch advertising at the point of purchase over 19 years ago. Today, he continues to develop unique Digital OOH smart solutions and impact the industry in this digital age. He was also one of the pioneers in introducing the largest digital signage network across 36 key malls in the UAE, Dubai Metro stations and establishing its “network” power within the DOOH sector.

Jessy Abou Souan

Director of HR & Culture

With over 15 years of experience ranging from FMCG to Luxury Retail across the Middle East, Jessy Abou Souan is known for her commitment to introduce effective strategies to improve processes, drive productivity, and achieve sustainable growth. Her main concentration is on workforce management and employee experience, providing best HR practices to deliver business solutions in the areas of capacity building and personnel development programs.

Gerard Rustom

Managing Director/CRO - Hypermedia

With more than 25 years of experience in strategic media and advertising, Gerard is a major added value for all stakeholders where he plays an integral part in the group’s growth. Gerard holds a BA degree in Marketing and started his career in the banking sector in Lebanon then moved to KSA for a major prominent media group and was reallocated to Dubai in 2004 until 2018 when he joined W Group organization to be in charge of maximizing revenues throughout his regional relations and connections, in addition to assess in strategic business development projects for the group.

Khaled El Far

Group CFO

With more than 20 years of progressive experience in finance and operations management with global multi-billion-dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.