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W Group Holding is building the future of connected media.

Through Hypermedia and AiOO, we combine digital out-of-home, retail media, advertising technology, and AI-powered intelligence to transform how brands connect with audiences.

One Consumer Journey. One Connected Ecosystem.

From roads and transport networks to malls, retail destinations, communities, and digital platforms, W Group Holding connects every moment of the consumer journey—turning real-world interactions into intelligent, measurable brand experiences.

Engineering the Future of Media

Today, we are building a connected ecosystem where media, technology, AI, and data converge to create smarter experiences and measurable impact. Our ambition is not simply to adapt to change, but to build what comes next; connecting brands with people across every stage of the real-world journey. As the boundaries between physical and digital continue to disappear, we remain committed to advancing innovation, creating sustainable value, and building the future of media.

HABIB WEHBI
Chairman & Group CEO

W Group Journey

Powering Cities. Connecting Audiences. Empowered by Intelligence.

W Group Holding began its journey in 1999 with the pioneering launch of in-store trolley branding in the UAE. Since then, it has evolved into one of the region’s leading media and technology groups, building an integrated ecosystem spanning Digital Out-of-Home (DOOH), retail media, digital marketing, and AI-powered audience intelligence. Today, W Group connects physical and digital experiences to help brands engage audiences more intelligently and deliver measurable impact.

Through Hypermedia and AiOO, W Group combines premium media infrastructure with advanced technology to create a connected ecosystem that empowers brands, media owners, and partners. By bringing together data, automation, and real-world audience intelligence, we enable smarter decisions, richer consumer experiences, and measurable business outcomes across every touchpoint.

The Council

W Group has always been about people.
Our team thrives in a culture that celebrates diversity.

Roy Matta

CRO

With nearly three decades in the media industry, Roy Matta has led revenue growth, strategic partnerships, and business expansion across publishing, outdoor, and broadcast media. His expertise spans media sales, agency relations, and market development across the Middle East. As Chief Revenue Officer at W Group Holding, he drives sales, revenue strategies, and business growth while fostering synergy across the Group’s entities. His deep industry network and leadership support W Group’s continued expansion and market leadership.

Philip Matta

CEO at Hypermedia

Philip accumulated more than 25 years of experience in advertising and OOH. Philip was the first to launch advertising at the point of purchase over 19 years ago. Today, he continues to develop unique Digital OOH smart solutions and impact the industry in this digital age. He was also one of the pioneers in introducing the largest digital signage network across 36 key malls in the UAE, Dubai Metro stations and establishing its “network” power within the DOOH sector.

Hammad Benjelloun

CEO at AIOO

Hammad CEO and co-Founder of AiOO is a seasoned tech entrepreneur and innovator in the digital advertising space. With a background in finance and technology, Hammad has been instrumental in developing AI-driven solutions that address challenges in the evolving digital advertising landscape for the last two decades.

Ghada El-Kari

CSO

With over 30 years of expertise in Marketing, Communication, and Brand Strategy, Ghada El-Kari has bridged agency leadership with client-side brand stewardship. Since joining W Group Holding in 2018 as CMO, she has elevated the Group’s positioning and optimized the consumer journey across its businesses. Now, as Chief Strategy Officer, she drives long-term strategy, innovation, and sustainable growth. A dedicated mother of twin boys, she balances career and fitness while passionately supporting their football ambitions.

Gerard Rustom

COO at Hypermedia

With more than 25 years of experience in strategic media and advertising, Gerard is a major added value for all stakeholders where he plays an integral part in the group's growth. Gerard holds a BA degree in Marketing and started his career in the banking sector in Lebanon then moved to KSA for a major prominent media group and was reallocated to Dubai in 2004 until 2018 when he joined W Group Holding to be in charge of maximizing revenues throughout his regional relations and connections. Gerard oversees Hypermedia’s operational strategy to ensure efficiency and growth, in addition to assessing strategic business development projects for the group.

Lara El Ghandour

CPO

With a decade-long experience in tech startups and medium-sized business landscape, Lara specializes in building HR departments using cutting-edge technology for streamlined processes and an unmatched employee experience. Passionate about cultural transformation, Lara is dedicated to fostering an inclusive workplace that fuels creativity and personal growth. As Chief People Officer, she believes in the pivotal role of individual growth as a company's primary investment, creating a welcoming and productive work environment where everyone can thrive.

Khaled El Far

Group CFO

With more than 20 years of progressive experience in finance and operations management with global multi-billion-dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.