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W Group Holding is a regional pioneer in digital transformation, strategically investing in digital out-of-home experiences, advanced advertising technology, and cutting-edge AI solutions through its subsidiaries Hypermedia, DXTA Technology, and AiOO.

Our vision is to redefine the urban experience across the region through impactful, data-driven insights that enable brands to engage more meaningfully with their audiences.

Our mission is to set new standards in the evolving digital media landscape by delivering dynamic urban experiences through a comprehensive strategy that integrates advanced technology, infrastructure monetization, and a robust out-of-home (OOH) network.

Transforming the Media Landscape: A Visionary Approach

In the fast-paced world of global technological advancements, W Group Holding's subsidiaries, Hypermedia and DXTA Technology and AiOO, are at the forefront of redefining the Digital Out-Of-Home (DOOH), Retail Media, and online marketing sectors in our region. Through strategic collaboration and innovation, our aim is to solidify our position as the premier tech hub, offering immersive media experiences driven by robust data analytics and real-time metrics.

HABIB WEHBI
Chairman & Group CEO

W Group Journey

Pioneering DOOH and Online Marketing Excellence

Embarking on its journey in 1999 with the groundbreaking introduction of the first in-store trolley branding in the UAE, W Group Holding has evolved into a trailblazer, surpassing global benchmarks in Out-of-Home media technology and online marketing solutions. Our commitment to pioneering the digital revolution in the region has set new industry standards, establishing us as a dominant force in the advertising realm.

The Council

W Group has always been about people.
Our team thrives in a culture that celebrates diversity.

Roy Matta

CRO and Acting CEO at DXTA Technology

With nearly three decades in the media, Roy Matta has led revenue growth, strategic partnerships, and business expansion across the publishing, outdoor, and broadcast industries. His expertise spans media sales, agency relations, and market development in the Middle East. As Chief Revenue Officer at W Group Holding and Acting CEO of DXTA Technology, he drives sales, revenue strategies, and business growth while fostering synergy across entities. His deep industry network and leadership ensure the Group’s continued expansion and market leadership.

Philip Matta

CEO at Hypermedia

Philip accumulated more than 25 years of experience in advertising and OOH. Philip was the first to launch advertising at the point of purchase over 19 years ago. Today, he continues to develop unique Digital OOH smart solutions and impact the industry in this digital age. He was also one of the pioneers in introducing the largest digital signage network across 36 key malls in the UAE, Dubai Metro stations and establishing its “network” power within the DOOH sector.

Hammad Benjelloun

CEO at AIOO

Hammad CEO and co-Founder of AiOO is a seasoned tech entrepreneur and innovator in the digital advertising space. With a background in finance and technology, Hammad has been instrumental in developing AI-driven solutions that address challenges in the evolving digital advertising landscape for the last two decades.

Ghada El-Kari

CSO

With over 30 years of expertise in Marketing, Communication, and Brand Strategy, Ghada El-Kari has bridged agency leadership with client-side brand stewardship. Since joining W Group Holding in 2018 as CMO, she has elevated the Group’s positioning and optimized the consumer journey across Hypermedia and DXTA Technology. Now, as Chief Strategy Officer, she drives long-term strategy, innovation, and sustainable growth. A dedicated mother of twin teenage boys, she balances career and fitness while passionately supporting their football ambitions.

Gerard Rustom

COO at Hypermedia

With more than 25 years of experience in strategic media and advertising, Gerard is a major added value for all stakeholders where he plays an integral part in the group's growth. Gerard holds a BA degree in Marketing and started his career in the banking sector in Lebanon then moved to KSA for a major prominent media group and was reallocated to Dubai in 2004 until 2018 when he joined W Group Holding to be in charge of maximizing revenues throughout his regional relations and connections. Gerard oversees Hypermedia’s operational strategy to ensure efficiency and growth, in addition to assessing strategic business development projects for the group.

Lara El Ghandour

CPO

With a decade-long experience in tech startups and medium-sized business landscape, Lara specializes in building HR departments using cutting-edge technology for streamlined processes and an unmatched employee experience. Passionate about cultural transformation, Lara is dedicated to fostering an inclusive workplace that fuels creativity and personal growth. As Chief People Officer, she believes in the pivotal role of individual growth as a company's primary investment, creating a welcoming and productive work environment where everyone can thrive.

Khaled El Far

Group CFO

With more than 20 years of progressive experience in finance and operations management with global multi-billion-dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.