About Us

WHO WE ARE

W Group exceeds global standards in OOH Media Technology, leading the digital transformation in the region. 

Established in 1999, W Group, a subsidiary of W Ventures Holding, is a management holding, with a diversified portfolio managing & investing in DOOH Media and Technologies. Our Vision is to exceed global standards in OOH Media Technology by leading the digital transformation in the region through rejuvenating today’s classical methods. Our Mission is to provide our clients with a holistic range of innovative tools & services to maximize their reach for greater business impact, reinforcing our market positioning as the region’s leading tech company in DOOH media. Headquartered in Dubai, with offices across the region in Abu Dhabi, Lebanon, and a presence in KSA, our subsidiary companies work closely with clients, agencies, and strategic partners to enable marketers to reach their target audiences and achieve impactful ROI.

Our Services

Hypermedia

Dubai Metro

Signature- Naming Rights: An opportunity to place your brand on the World map and secure a Legacy as an Icon of Dubai. Dubai Metro system operates across 53 stations on the Red Line, Green Line and Route 2020

Hypermedia

Outdoor

Mega LED & Static Hoardings, Bridges & Lampposts 

Hypermedia

In-Malls

Partner with over 25 of the largest Malls in the UAE

Hypermedia

In-Store

Over 190 markets and hypermarkets in the UAE 

Hypermedia

Experiential Marketing

Offline and online experiences with lasting impact 

DigitAll

Content Management System

CMS 24/7 Screens monitoring Software & Hardware bugs fixing

DigitAll

Digital Consultancy 

Inventory Management In-store, Outdoor & In-Mall Space Planning Touchpoint Conceptualization Space & Site Analysis Feasibility Planning Sourcing & Installation

DigitAll

Smart Tech Solutions

Smart City & Mobility AR, VR, 3D Content, Interactive screens Beacons Drones

DigitAll

Data Analysis 

ROI Measurement Pre & Post Campaign Analytics Accurate audience targeting

DigitAll

Creative & Experiential 

DOOH Creative Content  Experiences Activations QR Codes