About Us
WHO WE ARE
W Group is an assertive holding company, aggressively investing in digital Out-of-Home experiences and cutting-edge digital marketing solutions through its subsidiaries
Hypermedia and DigitAll.
The two entities Hypermedia and DigitAll operate in tandem, synergizing their efforts to consistently deliver outstanding, quantifiable results that spearhead the digital media revolution in the region.
W Group Holding and its subsidiaries are pioneers, reshaping the digital terrain with a comprehensive strategy that harnesses smart technological solutions, infrastructure monetization, impactful OOH networks, and data-driven analytics to propel brand expansion and foster deeper engagement.
Our Services
Dubai Metro
Dubai Metro's extensive annual ridership of over 255 million creates unmatched advertising opportunities, enhanced by Hypermedia's innovative approach across 53 stations. With real-time insights and precise campaign adjustments through digital signage, marketers can maximize ROI while securing global prominence through our Signature Naming Rights initiative.
Outdoor
Hypermedia's outdoor advertising network strategically situates prime locations along Dubai's arterial roads and iconic addresses, seamlessly blending into the city's dynamic rhythm. Z Gallery, an innovative concept on Sheikh Zayed Road, offers brands a unique "Art Experience" with over 550 meticulously designed digital and static assets, transforming advertising into an immersive art exhibition unlike any other.
Retail Media – In-Malls
Hypermedia elevates mall advertising to extraordinary levels by collaborating with design leaders to create exclusive, measurable solutions that engage audiences effectively through smart signage. With over 47 strategically chosen malls across the UAE, our tailored advertising solutions, from attention-grabbing digital signage to enduring static assets, ensure your brand takes center stage within the bustling retail environment.
Retail Media – In-Store
Our strategic presence in UAE's largest supermarkets enables brands to engage consumers at the point of purchase, reaching over 312 million shoppers annually and influencing purchase decisions. With real-time audience measurement and AI smart technology, our in-store retail media ensures targeted advertising, maximizing effectiveness and ROI in diverse retail environments.
Destinations
Hypermedia transforms Dubai's landmarks, including the Palm Jumeirah and Nakheel's communities, into dynamic media destinations, offering unique brand exposure opportunities to affluent audiences. Advertising within Expo City Dubai post-Expo 2020 engages diverse audiences, fostering enduring brand connections amidst a beacon of innovation and progress.
Advertising
DigitAll offers cutting-edge solutions in Programmatic Advertising, precision Social Media Ad Buying, and Performance Marketing, ensuring comprehensive measurement and optimized outcomes. Elevate your brand's online presence with our transformative approach, spanning rich media, video, native formats, and precise targeting across various platforms.
Gaming
DigitAll pioneers immersive gaming experiences, seamlessly integrating brands into gaming adventures through engaging ad creatives and innovative advertising. Explore new realms with engaging ad creatives that foster brand awareness and affinity, crafting tailor-made interactive experiences, while strategically placed traditional ads appear during session breaks and omnipresent ecosystems reach gamers through gaming news, streaming, and content marketing.
DOOH
DigitAll leads outdoor advertising with specialized divisions like DigitAll Roadside, offering targeted ads managed through audience data, and DigitAll Indoor and DigitAll Retail, utilizing AI Smart Sensors for precise audience targeting. Leveraging next-gen AI smart tech, DOOH enables data-driven campaigns through real-time audience measurements, smart-triggered ads, and comprehensive performance reports, empowering advertisers to maximize impact and ROAS across dynamic DOOH and retail media.
OptiServ
DigitAll OptiServ's upgraded Content Management System delivers personalized experiences through precision geo-targeting and daytime scheduling for optimized content delivery, ensuring relevance and resonance across over 3500 screens in real-time. Experience the power of our cutting-edge CMS, driving digital engagement across the UAE, with 24/7 operation guaranteeing seamless performance and maximum impact for your message.
SmartCiti
DigitAll SmartCiti's Infrastructure Commercialization Consultancy offers comprehensive services from Commercial Strategies to Digital Signage Consultancy, empowering projects for sustained success through meticulous planning and strategic vision. With expertise in Media & Out-of-Home Advertising Consultancy and Procurement Strategy, we ensure efficient project execution and maximize asset value through trend-focused recommendations and effective tender process management.
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