Category:Blog
Mada Media Awards Hypermedia Concession for 21 Digital Unipoles Along Sheikh Zayed Road
Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award...
Mada Media Hosts Dubai Metro Naming Rights Ceremony for “National Paints” Station
As part of Dubai’s commitment to enhancing public-private partnerships and reinforcing its position as a global hub for innovative investment opportunities, Mada Media organized...
Mada Media Hosts Dubai Metro Naming Rights Ceremony For Al Fardan Exchange
Reflecting its commitment to strengthening public–private partnerships and empowering national brands, Mada Media (PJSC) hosted an official ceremony to mark the granting of naming...
Union Properties and Hypermedia Sign Landmark Partnership
Union Properties PJSC (“Union Properties” or “the Company”) (DFM symbol: UPP) has entered into a landmark exclusive partnership with Hypermedia, the UAE’s most advanced...
Communicate Names Habib Wehbi Among Top 70 Influential Leaders in MENA
Communicate magazine has named Habib Wehbi, Chairman and Group CEO of W Group Holding, among its Top 70 Most Influential Leaders in Media, Advertising,...
Mentorship Is a Duty, Not a Favor
In an article published by Campaign Middle East on mentorship as the cornerstone of meaningful diversity, equity and inclusion (DEI), El Kari spoke about...
RTA Grants Naming Rights of Metro Station to National Paints through Mada Media and Hypermedia
Dubai’s Roads and Transport Authority (RTA) has granted the naming rights of Jebel Ali Metro Station to National Paints Factories Co. Ltd. (National Paints),...
How NYX, Safa Siddiqui & Hypermedia turned a fan comment into a citywide campaign
NYX, Safa Siddiqui and Hypermedia created a bold OOH campaign that transformed Dubai into a beauty showcase, sparked by one fan’s comment - a...
This Is the New OOH
W Group Holding unveiled a world-first innovation in digital advertising: a real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, proudly developed in Dubai.
RTA Grants Naming Rights of Metro Station to Life Pharmacy
Dubai’s Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known...