Category:Blog

June 26, 2025

RTA Grants Naming Rights of Metro Station to National Paints through Mada Media and Hypermedia

Dubai’s Roads and Transport Authority (RTA) has granted the naming rights of Jebel Ali Metro Station to National Paints Factories Co. Ltd. (National Paints),...

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June 25, 2025

How NYX, Safa Siddiqui & Hypermedia turned a fan comment into a citywide campaign

NYX, Safa Siddiqui and Hypermedia created a bold OOH campaign that transformed Dubai into a beauty showcase, sparked by one fan’s comment - a...

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June 1, 2025

This Is the New OOH

W Group Holding unveiled a world-first innovation in digital advertising: a real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, proudly developed in Dubai.

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May 6, 2025

RTA Grants Naming Rights of Metro Station to Life Pharmacy

Dubai’s Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known...

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March 18, 2025

RTA Grants Metro Station Naming Rights to Al Fardan Exchange

Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Road Metro Station, which...

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December 10, 2024

W Group Holding Acquires Adlive ME Expanding DXTA’s Global Adtech Reach

W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through...

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November 4, 2024

25 Years of Impact

From trolley branding to real-time AI advertising, W Group’s Habib Wehbi reflects on the impact of Hypermedia’s decades-long journey featured in Campaign Middle East...

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October 30, 2024

Hypermedia Launches HMX pDOOH Platform: Publicis Media Middle East to Lead First Rollout

Hypermedia, the leading digital out-of-home (DOOH) tech company in the UAE, proudly announces the launch of its proprietary HMX pDOOH platform, granting Publicis Media...

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October 4, 2024

GCC 2024: The Smart Advertising Evolution

In his Power Essay published in the Campaign Middle East Power List 2024, Habib Wehbi, Chairman & Group CEO of W Group Holding, explores...

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September 6, 2024

RTA Awards InsuranceMarket.ae Naming Rights of Mashreq Station for 10 Years

Dubai’s Roads and Transport Authority (RTA) has awarded the naming rights of Mashreq Metro Station to InsuranceMarket.ae, the largest insurance platform in the UAE....

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