Category:Blog
Hypermedia enters a media partnership with Reem Mall
Hypermedia, the leading tech company in the digital-out-of-home (DOOH) industry in the region, has secured the exclusive out-of-home (OOH) Media Rights for Reem Mall,...
Habib Wehbi Among Arabian Business 100 Most Inspiring Leaders
W Group Chairman and CEO Habib Wehbi was featured by Arabian Business magazine among the 100 Most Inspiring Leaders in the Middle East, as...
Hypermedia’s “Z Gallery” Unveils René – Master of Impression
Hypermedia, subsidiary of W Group Holding and one of the leading providers of Out-Of-Home (OOH) media solutions in the region, announced today the addition...
Unveiling The ‘555 Strategy’
In an Interview with Campaign Middle East magazine, W Group Chairman and CEO Habib Wehbi unveiled the “555 Strategy”, an ambitious plan that aims...
DigitAll, a Subsidiary of W Group, Signs an Exclusive Partnership with Advertima to Bring Next Generation AI Technology in Retail Media and DOOH Industry to the GCC
DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, the global market...
“555 Strategy”: Habib Wehbi Reveals W Group Ambitious Growth Plan
In an Interview with Arabian Business magazine, W Group Chairman and CEO Habib Wehbi revealed the “555 Strategy”, an ambitious plan that aims to...
W Group and MENA Effie Thought Leadership Program Explore “The Full Potential of Immersive Marketing”
MENA Effie Thought Leadership Program took the initiative in Dubai last week and held a panel titled “leveraging the full potential of immersive marketing:...
W Group (Hypermedia and DigitAll) Joins DPAA
In a press release published today, DPAA the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role...
W Group Joins WOO MENA FORUM 2023 Exploring Sector Growth
Being one of the major players in the OOH regional scene, W Group joined global media leaders at WOO MENA Forum’s three-day event in...
The Year Ahead for OOH
W Group COO Philip Matta shares his insights on the Out-of-Home media scene in 2023, in the following feature in Campaign Middle East.