Category:Blog
RTA Grants Naming Rights of Metro Station to National Paints through Mada Media and Hypermedia
Dubai’s Roads and Transport Authority (RTA) has granted the naming rights of Jebel Ali Metro Station to National Paints Factories Co. Ltd. (National Paints),...
How NYX, Safa Siddiqui & Hypermedia turned a fan comment into a citywide campaign
NYX, Safa Siddiqui and Hypermedia created a bold OOH campaign that transformed Dubai into a beauty showcase, sparked by one fan’s comment - a...
This Is the New OOH
W Group Holding unveiled a world-first innovation in digital advertising: a real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, proudly developed in Dubai.
RTA Grants Naming Rights of Metro Station to Life Pharmacy
Dubai’s Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known...
RTA Grants Metro Station Naming Rights to Al Fardan Exchange
Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Road Metro Station, which...
W Group Holding Acquires Adlive ME Expanding DXTA’s Global Adtech Reach
W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through...
25 Years of Impact
From trolley branding to real-time AI advertising, W Group’s Habib Wehbi reflects on the impact of Hypermedia’s decades-long journey featured in Campaign Middle East...
Hypermedia Launches HMX pDOOH Platform: Publicis Media Middle East to Lead First Rollout
Hypermedia, the leading digital out-of-home (DOOH) tech company in the UAE, proudly announces the launch of its proprietary HMX pDOOH platform, granting Publicis Media...
GCC 2024: The Smart Advertising Evolution
In his Power Essay published in the Campaign Middle East Power List 2024, Habib Wehbi, Chairman & Group CEO of W Group Holding, explores...
RTA Awards InsuranceMarket.ae Naming Rights of Mashreq Station for 10 Years
Dubai’s Roads and Transport Authority (RTA) has awarded the naming rights of Mashreq Metro Station to InsuranceMarket.ae, the largest insurance platform in the UAE....
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