Category:Blog
RTA Grants Metro Station Naming Rights to Al Fardan Exchange
Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Road Metro Station, which...
W Group Holding Acquires Adlive ME Expanding DXTA’s Global Adtech Reach
W Group Holding, a regional leader in digital transformation and advertising technology, has announced the acquisition of Adlive ME, a global programmatic platform, through...
25 Years of Impact
From trolley branding to real-time AI advertising, W Group’s Habib Wehbi reflects on the impact of Hypermedia’s decades-long journey featured in Campaign Middle East...
Hypermedia Launches HMX pDOOH Platform: Publicis Media Middle East to Lead First Rollout
Hypermedia, the leading digital out-of-home (DOOH) tech company in the UAE, proudly announces the launch of its proprietary HMX pDOOH platform, granting Publicis Media...
GCC 2024: The Smart Advertising Evolution
In his Power Essay published in the Campaign Middle East Power List 2024, Habib Wehbi, Chairman & Group CEO of W Group Holding, explores...
RTA Awards InsuranceMarket.ae Naming Rights of Mashreq Station for 10 Years
Dubai’s Roads and Transport Authority (RTA) has awarded the naming rights of Mashreq Metro Station to InsuranceMarket.ae, the largest insurance platform in the UAE....
The Royal Majestic Collection Redefining Luxury Advertising
Hypermedia, the regional leader in DOOH media experiences and technology, proudly announces the launch of ‘The Royals’, an elite network of six premium digital...
W Group Holding: A New Roadmap Towards Market Dominance
In a bold move that reflects a significant shift in strategy, W Group Holding, the regional powerhouse behind leading digital Out-of-Home Experiences and Digital...
The year ahead for Out of Home
Group COO Philip Matta shares W Group Holding insights on the future of the Out-of-Home (OOH) industry in 2024.
Nakheel and Hypermedia Announce Exclusive 10-Year DOOH Media Partnership
Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading...
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