Category:Blog

June 8, 2026

Mada Media Awards Hypermedia Concession for 21 Digital Unipoles Along Sheikh Zayed Road

Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award...

Continue Reading
March 17, 2026

Mada Media Hosts Dubai Metro Naming Rights Ceremony for “National Paints” Station

As part of Dubai’s commitment to enhancing public-private partnerships and reinforcing its position as a global hub for innovative investment opportunities, Mada Media organized...

Continue Reading
March 3, 2026

Mada Media Hosts Dubai Metro Naming Rights Ceremony For Al Fardan Exchange

Reflecting its commitment to strengthening public–private partnerships and empowering national brands, Mada Media (PJSC) hosted an official ceremony to mark the granting of naming...

Continue Reading
January 21, 2026

Union Properties and Hypermedia Sign Landmark Partnership

Union Properties PJSC (“Union Properties” or “the Company”) (DFM symbol: UPP) has entered into a landmark exclusive partnership with Hypermedia, the UAE’s most advanced...

Continue Reading
December 15, 2025

Communicate Names Habib Wehbi Among Top 70 Influential Leaders in MENA

Communicate magazine has named Habib Wehbi, Chairman and Group CEO of W Group Holding, among its Top 70 Most Influential Leaders in Media, Advertising,...

Continue Reading
August 28, 2025

Mentorship Is a Duty, Not a Favor

In an article published by Campaign Middle East on mentorship as the cornerstone of meaningful diversity, equity and inclusion (DEI), El Kari spoke about...

Continue Reading
June 26, 2025

RTA Grants Naming Rights of Metro Station to National Paints through Mada Media and Hypermedia

Dubai’s Roads and Transport Authority (RTA) has granted the naming rights of Jebel Ali Metro Station to National Paints Factories Co. Ltd. (National Paints),...

Continue Reading
June 25, 2025

How NYX, Safa Siddiqui & Hypermedia turned a fan comment into a citywide campaign

NYX, Safa Siddiqui and Hypermedia created a bold OOH campaign that transformed Dubai into a beauty showcase, sparked by one fan’s comment - a...

Continue Reading
June 1, 2025

This Is the New OOH

W Group Holding unveiled a world-first innovation in digital advertising: a real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, proudly developed in Dubai.

Continue Reading
May 6, 2025

RTA Grants Naming Rights of Metro Station to Life Pharmacy

Dubai’s Roads and Transport Authority (RTA) has granted Life Pharmacy the naming rights to the UAE Exchange Metro Station, which will henceforth be known...

Continue Reading