Category:Blog
W Group and MENA Effie Thought Leadership Program Explore “The Full Potential of Immersive Marketing”
MENA Effie Thought Leadership Program took the initiative in Dubai last week and held a panel titled “leveraging the full potential of immersive marketing:...
W Group (Hypermedia and DigitAll) Joins DPAA
In a press release published today, DPAA the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role...
W Group Joins WOO MENA FORUM 2023 Exploring Sector Growth
Being one of the major players in the OOH regional scene, W Group joined global media leaders at WOO MENA Forum’s three-day event in...
The Year Ahead for OOH
W Group COO Philip Matta shares his insights on the Out-of-Home media scene in 2023, in the following feature in Campaign Middle East.
RTA Grants ONPASSIVE Signature – Naming Rights of Al Safa Metro Station for 10 Years
Dubai’s Roads and Transport Authority (RTA) partnership with Hypermedia took yet another step forward with granting the Signature - Naming Rights of Al Safa...
Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai
With Expo City Dubai officially opened last October, Hypermedia – a subsidiary of W Group - has been awarded Exclusive Out-Of-Home (OOH) Advertising Media...
W Group: On the Pulse of the Latest OOH Innovations
Digital transformation has foreshadowed the present era that businesses operate in, points out Habib Wehbi, chairman and CEO of W Group, to CEO Middle...
Accelerating the DOOH Growth in 2022: Philip Matta Capitalizes OOH Signs of Progress
Campaign Breakfast Briefing, the most awaited happening of the year, gathered thought industry leaders to explore the most notable topics in out-of-home advertising on...
W Group at The Marketing Society: Changemakers in the DOOH Media Landscape
W Group took the stage at The Marketing Society’s UAE 2022 Conference: Changemakers Ignite.
W Group Accepts the Challenge Under WGO
In alignment with the government’s vision to inspire everyone to create a fitness-focused mindset and seek healthy, active lifestyles, W Group aimed to encourage...
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