Category:Blog

February 8, 2023

The Year Ahead for OOH

W Group COO Philip Matta shares his insights on the Out-of-Home media scene in 2023, in the following feature in Campaign Middle East.

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February 2, 2023

RTA Grants ONPASSIVE Signature – Naming Rights of Al Safa Metro Station for 10 Years

Dubai’s Roads and Transport Authority (RTA) partnership with Hypermedia took yet another step forward with granting the Signature - Naming Rights of Al Safa...

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January 25, 2023

Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai

With Expo City Dubai officially opened last October, Hypermedia – a subsidiary of W Group - has been awarded Exclusive Out-Of-Home (OOH) Advertising Media...

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December 7, 2022

W Group: On the Pulse of the Latest OOH Innovations

Digital transformation has foreshadowed the present era that businesses operate in, points out Habib Wehbi, chairman and CEO of W Group, to CEO Middle...

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November 23, 2022

Accelerating the DOOH Growth in 2022: Philip Matta Capitalizes OOH Signs of Progress

Campaign Breakfast Briefing, the most awaited happening of the year, gathered thought industry leaders to explore the most notable topics in out-of-home advertising on...

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November 17, 2022

W Group at The Marketing Society: Changemakers in the DOOH Media Landscape

W Group took the stage at The Marketing Society’s UAE 2022 Conference: Changemakers Ignite.

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November 14, 2022

W Group Accepts the Challenge Under WGO

In alignment with the government’s vision to inspire everyone to create a fitness-focused mindset and seek healthy, active lifestyles, W Group aimed to encourage...

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November 3, 2022

Habib Wehbi: Transforming OOH Advertising into a Digital Measurable Smart Experience

In an interview with Campaign magazine, W Group Chairman and CEO Habib Wehbi revealed the group’s latest innovations to empower brands to grow stronger...

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November 3, 2022

Z Gallery: Hypermedia’s Revolutionary Art of Media in OOH

Hypermedia’s “Z Gallery – The Art of Media” is marking an epoch in the era of out-of-home (OOH) by bringing expressive concepts blended with...

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October 28, 2022

Hypermedia’s Dubai Metro “Digital Journey”: The Largest DOOH Network in Public Transport Globally

Hypermedia, a subsidiary of W Group, has launched “The Digital Journey” in Dubai Metro, one of the largest digital out-of-home networks in public transport...

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