Category:Blog

January 25, 2023

Hypermedia Wins OOH Advertising Media Rights in Expo City Dubai

With Expo City Dubai officially opened last October, Hypermedia – a subsidiary of W Group - has been awarded Exclusive Out-Of-Home (OOH) Advertising Media...

Continue Reading
December 7, 2022

W Group: On the Pulse of the Latest OOH Innovations

Digital transformation has foreshadowed the present era that businesses operate in, points out Habib Wehbi, chairman and CEO of W Group, to CEO Middle...

Continue Reading
November 23, 2022

Accelerating the DOOH Growth in 2022: Philip Matta Capitalizes OOH Signs of Progress

Campaign Breakfast Briefing, the most awaited happening of the year, gathered thought industry leaders to explore the most notable topics in out-of-home advertising on...

Continue Reading
November 17, 2022

W Group at The Marketing Society: Changemakers in the DOOH Media Landscape

W Group took the stage at The Marketing Society’s UAE 2022 Conference: Changemakers Ignite.

Continue Reading
November 14, 2022

W Group Accepts the Challenge Under WGO

In alignment with the government’s vision to inspire everyone to create a fitness-focused mindset and seek healthy, active lifestyles, W Group aimed to encourage...

Continue Reading
November 3, 2022

Habib Wehbi: Transforming OOH Advertising into a Digital Measurable Smart Experience

In an interview with Campaign magazine, W Group Chairman and CEO Habib Wehbi revealed the group’s latest innovations to empower brands to grow stronger...

Continue Reading
November 3, 2022

Z Gallery: Hypermedia’s Revolutionary Art of Media in OOH

Hypermedia’s “Z Gallery – The Art of Media” is marking an epoch in the era of out-of-home (OOH) by bringing expressive concepts blended with...

Continue Reading
October 28, 2022

Hypermedia’s Dubai Metro “Digital Journey”: The Largest DOOH Network in Public Transport Globally

Hypermedia, a subsidiary of W Group, has launched “The Digital Journey” in Dubai Metro, one of the largest digital out-of-home networks in public transport...

Continue Reading
October 10, 2022

W Group in Gitex Global: DigitAll Showcasing Disruptive Thinking in OOH Advertising

W Group and its two entities, Hypermedia and DigitAll, have taken part for the first time in Gitex Global at the Dubai World Trade...

Continue Reading
October 4, 2022

The OOH Digital Revolution

Digital out-of-home is an experience, a power we should keep exploring, harnessing, and improving, writes Habib Wehbi, chairman and CEO of W Group in...

Continue Reading