Habib Wehbi

Transforming the Media Landscape: A Visionary Approach

In the fast-paced world of global technological advancements, W Group Holding’s subsidiaries, Hypermedia and DXTA Technology, are at the forefront of redefining the Digital Out-Of-Home (DOOH), Retail Media, and digital marketing sectors in our region. Through strategic collaboration and innovation, our aim is to solidify our position as the premier tech hub, offering immersive media experiences driven by robust data analytics and real-time metrics. 

Recognizing the undeniable influence of data-driven campaigns in today’s media landscape, W Group has made significant investments in pioneering technologies. This strategic move has ignited a revolution within the OOH industry, emphasizing the importance of a comprehensive data ecosystem that fosters collaboration between OOH suppliers, marketers, and consumers. This initiative presents a distinctive opportunity for all stakeholders to strengthen their market positioning, enhance brand perception, and elevate audience engagement. 

In the midst of rapid digitalization and the exponential growth of smart cities, the convergence of data presents limitless possibilities across diverse media landscapes. Leveraging these insights, W Group is committed to addressing the evolving needs of advertising brands with precision and efficacy, aligning seamlessly with their campaign objectives. 

Our dedication to innovation propels us forward in reshaping the advertising landscape in our region. Envisioning a future where advertising transcends traditional boundaries, we are pioneering a dynamic and experiential ecosystem that integrates global best practices with cutting-edge AI, machine learning, and data technologies. 

Furthermore, we acknowledge our social responsibility to champion community causes, leveraging our extensive reach and resources to effect tangible regional change. Our commitment to social impact underscores our ethos as we navigate the dynamic realms of technology and media. 

In conclusion, W Group Holding is poised to lead the charge in transforming the media landscape, driven by innovation, collaboration, and a profound sense of social responsibility. Together, let us embark on this journey towards a future where the possibilities are as boundless as our aspirations. 


Chairman & Group CEO