Hypermedia Wins 21 Digital Unipoles Along Sheikh Zayed Road

News

Hypermedia Strengthens Dubai’s OOH Landscape Through Mada Media Concession for 21 Digital Unipoles Along Sheikh Zayed Road

Dubai, UAE

Hypermedia won a strategic bid awarded by Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, advancing the next phase of outdoor media through an expanded presence across Sheikh Zayed Road.

Spanning 21 premium digital unipoles, the project combines large-scale refurbishment with signature new-build assets, introducing a new generation of high-impact digital infrastructure designed to elevate visibility, architectural presence, and commercial impact across one of the UAE’s most important traffic corridors.

Extending toward Abu Dhabi, through key destinations including Dubai South, Expo City, Al Maktoum International Airport, and the upcoming communities, the network reinforces Hypermedia’s growing footprint across the UAE while contributing to a more connected, premium, and experience-driven media landscape.

More than a network expansion, this project reflects the continued evolution of outdoor media across the UAE.