Major Digitization in Mashreq Bank Station, Expo Line Stations and Sheikh Zayed Metro Bridges

As Digital out-of-home (DOOH) advertisement spending is increasing in 2021 and allowing the reach of a precise audience more accurately, Hypermedia has expanded its digital network to new state of the art digital assets in “Mashreq Bank Station” which constitutes of: Snaps (6 sheet), Landscapes (12 sheet), Curved stretch screen, and Water fall Screen as well as the “Expo line stations” in Jebel Ali.

Not to mention 12 new “Digi-Tableaux” (LED Bridges) in eight different stations on Sheikh Zayed Road. With over 100 square meter each, the first two were installed both bounds on the Mall of the Emirates station/bridge, with additional 10 Digi-Tableaux to be installed in Dubai Internet City station/bridge Dubai bound in the upcoming few months.