RTA Grants Metro Station Naming Rights to Al Fardan Exchange

Abdul Muhsen Kalbat, CEO of the Rail Agency at RTA, expressed his delight in signing the agreement with one of the country’s leading financial services providers, describing it as a pivotal and dynamic step toward establishing a long-term, mutually beneficial economic partnership between RTA and Al Fardan Exchange.

Kalbat stated: “This collaboration is set to evolve into a strategic partnership, enhancing services for the public, particularly the business community. The metro station naming rights initiative is a cornerstone of public-private partnerships, with RTA representing the public sector and Al Fardan Exchange the private sector. Our visionary government strongly advocates such collaborations to drive national economic growth and promote diversification.”

“Dubai Metro’s station naming rights initiative has been a resounding success since its launch in 2009, marking a world-first achievement. RTA remains committed to fostering robust partnerships with the private sector, recognizing its crucial role in driving economic, commercial, and service sector growth at all levels. This successful public-private partnership model facilitates knowledge exchange, expertise sharing, and job creation across multiple industries. It also enables the private sector to support government-led initiatives in this regard,” Kalbat added.

Hasan Fardan Al Fardan, CEO at Al Fardan Exchange, stated: “We are proud to partner with RTA to secure the naming rights for a key station in Dubai’s Metro system. As a company with deep roots in Emirati heritage and a forward-looking vision for the future, we see this partnership as a perfect reflection of our values. Public transportation is the lifeline of any modern city, and Dubai’s metro system is a testament to the emirate’s innovative approach to urban mobility.

At Al Fardan Exchange, our mission has always been to empower individuals by providing seamless financial solutions. With millions of commuters relying on the metro daily, this partnership allows us to further support and engage with our customers in a meaningful way. We look forward to working closely with RTA to enhance the passenger experience while strengthening our connection to the community we have proudly served for generations.”

As the exclusive media partner of RTA, Hypermedia – a subsidiary of W Group Holding – continues to transform Dubai Metro’s digital media landscape, integrating AI-powered technologies to deliver dynamic, data-driven campaigns.

Habib Wehbi, Chairman and Group CEO at W Group Holding, commented: “This partnership marks another step forward in shaping an intelligent and immersive brand experience within Dubai Metro. Al Fardan Exchange Metro Station is now not just a transit hub but a dynamic platform for engagement, where brands can leverage AI-driven digital out-of-home solutions to connect meaningfully with their audiences. At Hypermedia, we remain committed to pioneering the future of transit media by harnessing the power of smart technologies to deliver measurable impact, drive consumer interactions, and create unparalleled opportunities for advertisers.”