The Council

Our leadership team employs decades of broad industry experience and networks to create the most impactful results. A team spearheading the digital transformation in the Out-of-Home and online marketing industries in the UAE and the region. Together we make a difference, united we go beyond.

In a culture that celebrates talent,

we grow and we conquer.

Khaled El Far

Group CFO

With more than 20 years of progressive experience in finance and operations management with global multi-billion-dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.

Roy Matta

CRO and Acting CEO at DXTA Technology

With nearly three decades in the media, Roy Matta has led revenue growth, strategic partnerships, and business expansion across the publishing, outdoor, and broadcast industries. His expertise spans media sales, agency relations, and market development in the Middle East. As Chief Revenue Officer at W Group Holding and Acting CEO of DXTA Technology, he drives sales, revenue strategies, and business growth while fostering synergy across entities. His deep industry network and leadership ensure the Group’s continued expansion and market leadership.

Philip Matta

CEO at Hypermedia

Philip accumulated more than 25 years of experience in advertising and OOH. Philip was the first to launch advertising at the point of purchase over 19 years ago. Today, he continues to develop unique Digital OOH smart solutions and impact the industry in this digital age. He was also one of the pioneers in introducing the largest digital signage network across 36 key malls in the UAE, Dubai Metro stations and establishing its “network” power within the DOOH sector.

Hammad Benjelloun

CEO at AIOO

Hammad CEO and co-Founder of AiOO is a seasoned tech entrepreneur and innovator in the digital advertising space. With a background in finance and technology, Hammad has been instrumental in developing AI-driven solutions that address challenges in the evolving digital advertising landscape for the last two decades.

Ghada El-Kari

CSO

With over 30 years of expertise in Marketing, Communication, and Brand Strategy, Ghada El-Kari has bridged agency leadership with client-side brand stewardship. Since joining W Group Holding in 2018 as CMO, she has elevated the Group’s positioning and optimized the consumer journey across Hypermedia and DXTA Technology. Now, as Chief Strategy Officer, she drives long-term strategy, innovation, and sustainable growth. A dedicated mother of twin teenage boys, she balances career and fitness while passionately supporting their football ambitions.

Gerard Rustom

COO at Hypermedia

With more than 25 years of experience in strategic media and advertising, Gerard is a major added value for all stakeholders where he plays an integral part in the group's growth. Gerard holds a BA degree in Marketing and started his career in the banking sector in Lebanon then moved to KSA for a major prominent media group and was reallocated to Dubai in 2004 until 2018 when he joined W Group Holding to be in charge of maximizing revenues throughout his regional relations and connections. Gerard oversees Hypermedia’s operational strategy to ensure efficiency and growth, in addition to assessing strategic business development projects for the group.

Lara El Ghandour

CPO

With a decade-long experience in tech startups and medium-sized business landscape, Lara specializes in building HR departments using cutting-edge technology for streamlined processes and an unmatched employee experience. Passionate about cultural transformation, Lara is dedicated to fostering an inclusive workplace that fuels creativity and personal growth. As Chief People Officer, she believes in the pivotal role of individual growth as a company's primary investment, creating a welcoming and productive work environment where everyone can thrive.

Habib Wehbi

Chairman and Group CEO

Habib Wehbi is a visionary leader shaping the future of media and advertising through cutting-edge DOOH and online marketing technologies. He drives AI-powered audience measurement, smart infrastructure monetization, and advanced advertising innovation. From pioneering trolley advertising in 1996 to building a regional powerhouse, his transformative approach redefines urban brand engagement. Recognized among the Middle East’s top CEOs, Habib remains committed to sustainable growth, innovation, and setting new industry benchmarks while staying true to his values. For him, success is about creating lasting impact.