The Council

Our leadership team employs decades of broad industry experience and networks to create the most impactful results. A team spearheading the digital transformation in the Out-of-Home industry in the UAE and the region. Together we make a difference, united we go beyond.

In a culture that celebrates talent,

we grow and we conquer.

Khaled El Far

Group CFO

With more than 20 years of progressive experience in finance and operations management with global multi-billion-dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.

Ghada El-Kari

Chief Marketing Officer

With more than 25 years in Marketing and Communication field, Ghada’s career spanned between advertising agency life to luxury global brands from the client’s side. Ghada joined the Group in 2018 where she has been leveraging her deep regional understanding of what brands are looking for from authentic brand engagement and brand elevation along with her many years of “must-have experiences” crafted for what could arguably be considered some of the world’s most discerning customers.

Philip Matta

Group COO

Philip accumulated more than 25 years of experience in advertising and OOH. Philip was the first to launch advertising at the point of purchase over 19 years ago. Today, he continues to develop unique Digital OOH smart solutions and impact the industry in this digital age. He was also one of the pioneers in introducing the largest digital signage network across 36 key malls in the UAE, Dubai Metro stations and establishing its “network” power within the DOOH sector.

Jessy Abou Souan

Director of HR & Culture

With over 15 years of experience ranging from FMCG to Luxury Retail across the Middle East, Jessy Abou Souan is known for her commitment to introduce effective strategies to improve processes, drive productivity, and achieve sustainable growth. Her main concentration is on workforce management and employee experience, providing best HR practices to deliver business solutions in the areas of capacity building and personnel development programs.

Gerard Rustom

Managing Director/CRO - Hypermedia

With more than 25 years of experience in strategic media and advertising, Gerard is a major added value for all stakeholders where he plays an integral part in the group’s growth. Gerard holds a BA degree in Marketing and started his career in the banking sector in Lebanon then moved to KSA for a major prominent media group and was reallocated to Dubai in 2004 until 2018 when he joined W Group organization to be in charge of maximizing revenues throughout his regional relations and connections, in addition to assess in strategic business development projects for the group.

Habib Wehbi

Chairman & CEO

Beyond marketing numbers, financial graphs, and profit margins, Habib’s business journey of 27 years is built on the relationships between people and their achievements. He always sought entrepreneurial ideas that drive positive change in the world, while investing in people, talents, and ideas.

1999 was the start of aligning his business vision with Dubai’s futuristic view of the country, building the foundation for a closer-to-home people/brand relationship through W Group and its entities Hypermedia and DigitAll.