The Journey

Powering Cities. Empowering Brands. Driven by Intelligence. 

W Group Holding began its journey in 1999 with the pioneering launch of in-store trolley branding in the UAE. Since then, it has evolved into a powerhouse of innovation, reshaping the regional advertising landscape through cutting-edge Out-of-Home (OOH), retail media, and digital marketing technologies. Today, W Group stands at the forefront of the media-tech industry, driven by a commitment to transformative solutions that merge real-world presence with digital intelligence. 

Operating through three specialized entities – Hypermedia, AiOO, and DXTA Technology – W Group Holding brings together strategic capabilities that maximize advertiser value and unlock new levels of audience engagement. This integrated ecosystem enables smarter decision-making, more immersive experiences, and measurable outcomes for brands across digital and physical touchpoints. 

Hypermedia: Creators of Impact 

As Creators of Impact, Hypermedia empowers brands to grow stronger through smart Digital Out-of-Home (DOOH) and Retail Media experiences. Its expansive network spans the UAE’s most iconic and high-traffic destinations, from the dynamic Dubai Metro public transport system to premier malls, hypermarkets, and landmark outdoor locations. 

Through AI-powered data measurement tools and technology-driven media infrastructure, Hypermedia delivers highly targeted, effective advertising solutions. It continues to lead the region’s DOOH transformation, planning, managing, and operating media assets and naming rights across the city’s most prestigious venues, including Palm Jumeirah, Expo City, and other urban centers, seamlessly aligning with Dubai’s smart city vision. 

AiOO: Smarter Media. Real-Time Results. 

AiOO is W Group’s AI-driven innovation arm and a disruptor in the global DOOH industry. Purpose-built for the future, AiOO provides real-time audience insights, programmatic ad exchanges, and advanced analytics that empower brands, location owners, and urban developers alike. 

With a focus on smart, measurable, and privacy-conscious solutions, AiOO transforms static advertising into a dynamic, responsive media experience. From optimizing campaign performance to enhancing retail analytics, AiOO bridges the gap between digital strategy and physical interaction, fueling smarter urban ecosystems and more impactful campaigns across global markets. 

DXTA Technology: Innovation with Measurable Impact 

DXTA Technology drives digital transformation by delivering innovative advertising solutions that span programmatic, multimedia, gaming, and AI-based platforms. As W Group’s digital media arm, DXTA provides access to global premium inventory, enabling brands to connect with audiences in relevant, immersive, and high-performing environments. 

With exclusive partnerships, including Adlive, Petal Ads, and Gameloft, DXTA delivers 360-degree advertising solutions across screens and environments. By integrating data from DOOH and digital sources, DXTA helps brands build deeper connections and achieve commercial success in today’s fast-evolving media landscape. 

Power in Synergy 

Together, Hypermedia, AiOO, and DXTA Technology form the backbone of W Group Holding’s mission: to turn intelligence into action, data into impact, and spaces into smart experiences. We don’t just follow the future of media; we engineer it. From streets to screens, W Group is powering cities, empowering brands, and leading with intelligence.