W Group: The Media Backbone of Brands


W Group: The Media Backbone of Brands

Hypermedia, DigitAll and RedPeg Middle East leading together to optimize their partners’ needs

August 2021

Hypermedia, a subsidiary of W Group, functions as the top digital out-of-home media network in the region working side by side with its sister companies DigitAll (smart consultancy firm) and RedPeg Middle East (experiential marketing agency) with the aim of maximizing its media reach and brand engagement.

Hypermedia and DigitAll:
DigitAll, being the DOOH tech arm of W Group, supports Hypermedia with the following:

• Smart solutions:
Under the smart solutions category, DigitAll provides smart consultancy, integration, content management and creation.

• DOOH Technology:
Mainly providing both programmatic and OOH tech solutions

• Data Analytics:
Optimizing data management and usage through OOH advertising.

These three pillars set DigitAll as the main DOOH technology using the infrastructure of Hypermedia in order to leverage the position of W Group as the leading tech DOOH media hub in the region.

The dynamic between W Group’s three entities is what makes Hypermedia “Creators of Impact”

Hypermedia and RedPeg Middle East:
In an age driven by social engagement and interactive brand awareness, RedPeg Middle East complements its relationship with Hypermedia enabling both companies to undertake major projects for premium partners and clients, including but not limited to, Expo 2020 Dubai, Dubai Metro, General Motors and many others.

Hypermedia’s influence spans across its largest outdoor media network in the region, controlling around 60 percent of the key media assets in Dubai.

After Hypermedia won a 10-year exclusive media representation for Dubai Metro, RedPeg Middle East focused on making all the metro media spaces ready for transforming touch-points into interactive experiences across 53 stations, 125 trains and Expo Route 2020, reaching over 600,000 riders per day.

In addition to the Dubai Metro, RedPeg Middle East utilizes Hypermedia’s assets in 36 nationwide malls attracting more than 306 million shoppers annually and generating over 5 million impressions monthly.

The company’s presence also spreads over more than 53 prime outdoor locations to target people on the move and 280 hypermarkets reaching over 24 million shoppers per month in the UAE alone.

This dynamic between the three entities forming W Group provides brands with a full-fledged ecosystem that would both change and optimize the market potential of its clients and partners, which would in turn result in higher return on investment on every project we undertake resulting from the measurable long-term solutions we provide.