The Journey

Pioneering DOOH Excellence 

Embarking on its journey in 1999 with the groundbreaking introduction of the first in-store trolley branding in the UAE, W Group Holding has evolved into a trailblazer, surpassing global benchmarks in Out-of-Home media technology and digital marketing solutions. Our commitment to pioneering the digital revolution in the region has set new industry standards, establishing us as a dominant force in the advertising realm. 

Operating through two subsidiary arms, Hypermedia and DigitAll, W Group strategically navigates market dynamics, fortifying our commanding presence in the industry. By synergizing the strengths of Hypermedia and DigitAll, we not only bolster their market positions but also establish a more formidable and influential advertising powerhouse. 

This collaborative approach maximizes revenue opportunities and leverages economies of scale, enabling us to offer compelling packages to advertisers and significantly boost overall revenue streams. Central to our remarkable trajectory is Hypermedia, the driving force behind our success. 

Hypermedia revolutionized the UAE’s digital OOH industry, leveraging cutting-edge technology and strategic locations. Pioneering in-store retail media in 2003, it offered a comprehensive range of products targeting every stage of the consumer journey. Establishing impactful in-mall retail media networks, including exclusive partnerships with Dubai Mall and other prominent malls, Hypermedia secured the largest long-term outdoor contract with the Roads and Transport Authority (RTA) for the Dubai Metro in 2020. 

Aligned with Dubai’s vision of becoming a tech hub, Hypermedia played a crucial role in developing the city’s DOOH media infrastructure, expanding its footprint to iconic destinations such as Expo City and Palm Jumeirah. Cementing its position as the region’s foremost DOOH technology company, Hypermedia continues to plan advertising spaces, manage media naming rights, and operate advertising services within prime locations. 

The success story extends to DigitAll, a pivotal entity within W Group Holding, spearheading digital transformation initiatives. Leveraging AI, smart solutions, and cutting-edge technologies, DigitAll crafts exceptional and sustainable media experiences for brands and their audiences. Serving as a comprehensive 360-degree advertising network, DXTA creates a larger, integrated platform catering to a diverse spectrum of advertisers. 

DigitAll excels in harnessing data insights, merging information gleaned from DOOH and digital marketing endeavors to provide a competitive edge and offer a holistic view of a vast target audience. Collaborating with Hypermedia, DigitAll delivers impactful DOOH and Retail media networks and immersive experiences across digital advertising, gaming, smart technology, and enhanced interactive experiences. 

Together, DigitAll and Hypermedia are committed to pushing boundaries and making a profound impact on the OOH landscape. W Group continues to ascend as the leading technology company in OOH media, embracing futuristic innovations and integrating data measurements and smart solutions to revolutionize the field. With a relentless pursuit of disruptive solutions, W Group is poised to redefine the intersection of experience and technology in regional media.