W Group joins World Out of Home Organization

W Group, with its subsidiaries Hypermedia and DigitAll, has joined the World Out of Home Organization (WOO), placing the group at the forefront of global OOH advertising, and further emphasizing its role in the standardization of smart Digital Out Of Home media (DOOH) experiences.

This is the perfect networking platform to further join the effort and collaborate with WOO members to positively engage, grow, and expand in the DOOH media field focusing on bringing the best measurable DOOH consumer journey to our clients.

We look forward to sharing insights and exploring various opportunities being part of the World Out of Home Organization network. This reinforces our group’s vision and expansion growth plan in the DOOH industry in MENA region,” said Ghada El-Kari, W Group Chief Marketing Officer.