Home

W Group is an assertive holding, aggressively investing in digital Out-of-Home experiences and cutting-edge digital marketing solutions, through its subsidiaries Hypermedia and DXTA Technology.

Our vision is to exceed global benchmarks in Out-of-Home media technology and digital marketing solutions by pioneering the digital revolution in the region, revitalizing traditional methods to set new industry standards.

Our mission is to offer an extensive array of cutting-edge communication tools and services, strategically designed to amplify reach for unparalleled business influence. This approach solidifies our market dominance as the foremost technology company in the region for DOOH media and digital marketing solutions.

Transforming the Media Landscape: A Visionary Approach

In the fast-paced world of global technological advancements, W Group Holding's subsidiaries, Hypermedia and DXTA Technology, are at the forefront of redefining the Digital Out-Of-Home (DOOH), Retail Media, and digital marketing sectors in our region. Through strategic collaboration and innovation, our aim is to solidify our position as the premier tech hub, offering immersive media experiences driven by robust data analytics and real-time metrics.

HABIB WEHBI
Chairman & Group CEO

W Group Journey

Pioneering DOOH and Digital Marketing Excellence

Embarking on its journey in 1999 with the groundbreaking introduction of the first in-store trolley branding in the UAE, W Group Holding has evolved into a trailblazer, surpassing global benchmarks in Out-of-Home media technology and digital marketing solutions. Our commitment to pioneering the digital revolution in the region has set new industry standards, establishing us as a dominant force in the advertising realm.

The Council

W Group has always been about people.
Our team thrives in a culture that celebrates diversity.

Philip Matta

CEO at Hypermedia

Philip accumulated more than 25 years of experience in advertising and OOH. Philip was the first to launch advertising at the point of purchase over 19 years ago. Today, he continues to develop unique Digital OOH smart solutions and impact the industry in this digital age. He was also one of the pioneers in introducing the largest digital signage network across 36 key malls in the UAE, Dubai Metro stations and establishing its “network” power within the DOOH sector.

Ayman Haydar

CEO at DXTA

Ayman stands as a key advocate in the dynamic realm of consumer measurable digital journeys. With over a decade of strategic leadership in advertising and technology, he molds the conversation on advanced advertising technology strategies in the region. Ayman's pivotal role in in industry evolution is evident through his founding board membership at the Interactive Advertising Board (IAB) GCC. He collaborates with industry professionals on regional regulations to solidify transparency and enhance trust between brands, agencies, and people in the ever-evolving industry landscape.

Ghada El-Kari

CMO

With more than 25 years in Marketing and Communication field, Ghada’s career spanned between advertising agency life to luxury global brands from the client’s side. Ghada joined the Group in 2018 where she has been leveraging her deep regional understanding of what brands are looking for from authentic brand engagement and brand elevation along with her many years of “must-have experiences” crafted for what could arguably be considered some of the world’s most discerning customers.

Gerard Rustom

CCO at Hypermedia

With more than 25 years of experience in strategic media and advertising, Gerard is a major added value for all stakeholders where he plays an integral part in the group’s growth. Gerard holds a BA degree in Marketing and started his career in the banking sector in Lebanon then moved to KSA for a major prominent media group and was reallocated to Dubai in 2004 until 2018 when he joined W Group organization to be in charge of maximizing revenues throughout his regional relations and connections, in addition to assess in strategic business development projects for the group.

Lara El Ghandour

VP of People & Culture

With a decade-long experience in tech startups and medium-sized business landscape, Lara specializes in building HR departments using cutting-edge technology for streamlined processes and an unmatched employee experience. Passionate about cultural transformation, Lara is dedicated to fostering an inclusive workplace that fuels creativity and personal growth. She believes in the pivotal role of individual growth as a company's primary investment, creating a welcoming and productive work environment where everyone can thrive.

Khaled El Far

Group CFO

With more than 20 years of progressive experience in finance and operations management with global multi-billion-dollar organizations, Khaled has demonstrated impressive ability to streamline business operations that drive growth, improve efficiency and increase bottom-line profit. He is highly qualified in developing and implementing financial controls and processes, with a knack for productivity improvement and change management.